Cover artwork
N.A.I, an up-and-coming artist/singer, enlisted my help in creating online visual content for her new single, “Vacation.” During this project, my primary responsibilities included providing creative direction, conceptualizing, designing, and producing materials for social video reels, photography, and cover art.
I really enjoyed developing a concept that incorporated a narrative or atmosphere, using short videos to build anticipation for the song’s release.
Social video reels
The video reels were designed in the style of the cover art, and another exciting challenge involved creating a looping Spotify canvas.
I experimented with both digital and analog techniques, such as using cut-out paper pieces and scanning them to create a “vision board” that expressed the desire to go on a well deserved vacation.”